Energy That Takes You Places

Mio AD: Becca Benoit 
CW: Ella Schroeder

poster design
social media 
UX/UI
The Challenge
Communicate to young 20-somethings that Mio Energy energizes them while still making them feel good physically and mentally.

The Insight When you feel more energized, the world awakens around you, becoming more vibrant and colorful.

The Objective
The Energy That Takes You Places campaign shows the surrealist environment that the world could awaken into when you are energized.




OOH Posters 




Social Posts — Main Feed



Social Posts 

Caption: 
Awaken your mundane every day into a livelier state with Mio Energy. Just a drop can enhance the world around you, giving you the power to get through the day 
#energythattakesyouplaces #mioenergy



Home Screen Widgets

A widget by Mio that provides positive messages and promotes self-care and reflection to reengerize your day. The widget refreshes in the morning, afternoon, and evening.