#NoMoFOMO

NotCo— NotHangover

poster design
UX/UI
Video
AD: Becca Benoit
CW: Ella Schroeder
*Young Ones One Show Shortlist 2024

The Challenge
Launch NotHangover, the first probiotic shot that mitigates the after-effects of alcohol, to young 20-somethings.
The Insight
Having to say no to a weekday party or event out of fear of a hangover sucks — and what’s even worse is the FOMO that comes with staying in.
The Objective
The #NoMoFOMO campaign celebrates the weirdly unique party moments that people would miss out on if they stayed home.

Case Study Video

OOH posters

Social Posts

Caption:
Ofc, you have to go! Enjoy every weekday (and night) to the fullest with NotHangover, the first probiotic shot that eases the afereffects of alcohol. Make it the first shot of the night and thank yourself tomorrow! #NoMoFOMO

Midweek Mayhem Activation
A weekday concert event titled Midweek Mayhem that features the hottest DJs in major cities around the US.

Caption:
To kick off the launch of NotHangover, we are hosting Midweek Mayhem, a convert series with your favorite DJs — only on Wednesdays! Say goodbye to your weekday FOMO and party with us starting on 2/14 #NoMoFOMO

Midweek Mayhem Web App
If you're unable to attend one of the midweek mayhem shows, check out an event near you. local bars, clubs, pubs, and venues are partnering with us to bring midweek mayhem to your doorstep.

ART DIRECTION

DESIGN

JUST FOR FUN WORK ARCHIVE

WHO?

JUST FOR FUN

WORK ARCHIVE